First $50 ad spend results. During the 5 day campaign we got 8 new players signed up, giving an acquisition cost of $6.25 per player.
Page Likes Campaign:

Link Clicks Campaign:

Advanced Link Clicks Campaign:

The 60 likes/follows promoting the FB page was a pretty good deal for just $10, it adds credibility to the game when there's an active social following, so we may direct some additional campaigns at continuing to grow the FB page.
The simple links click campaign attained site visitors at about 12 cents per visitor, while the advanced campaign cost was about 7 cents per visitor, much better results with the advanced campaign.
One of the next things I want to do for marketing is make a video that goes over the game, talks about strategies, why/how it's fun. I really hate creating video walkthroughs, so IDK when I'll get to it, but I think it would be a great piece of promotional material to introduce new players to Thardferr.